I’m your next Sales Engineer!

I hired Paul as a Sales Engineer in my growing U.S. team and immediately saw the positive impact, not only in revenue but in sales team development and process improvement. Paul brings an impressive technical and personal level of commitment to teams he’s on as well as other groups such as marketing, product, and executive leadership. He was instrumental in elevating our offering in DevOps and continuous delivery teams, writing many early code examples and modernizing our training resources. He also brought our product leaders on-site with some of our biggest customers who were primed to share their internal roadmaps and collaborate on the future of our product because of the trust he helped to develop with them. He even made internal business cases for technology integrations in high demand so that we could make well-timed investment decisions, ultimately leading to the creation of our ‘customer engineering’ role which is still critical to sales and customer success to this day. It was great to work with him for the years we did!

Paul and I crushed it at Neotys for years. In the office, on the road, on every remote session we needed…he had my back. It didn’t take long for us to win huge logos and close some of the biggest deals in the company’s history. Hope to work with him again at some point!

Paul was instrumental in maturing our evangelism in the performance and dev ops community. He is a well respected technical mind in that arena. His commitment to improving sales execution as a sales engineer was key to our ability to win more deals. He pushed me as a leader to work with him to develop more advanced sales methodologies. Paul is never satisfied with the status quo.

Paul is an enthusiastic learner and great cross-functional agent of support for fellow co-workers! Though we were on different teams, his weekly mugclub sessions were always an invaluable space to discuss, compare, and refine our sales approach. He’s the kind of person that quickly earns trust, across internal teams as well as externally with users and their leadership.

We worked together in Customer Engineering, a revenue-critical function he set up at Neotys before acquisition and one that I’ve seen grow in value since 2021. His support of other employees and customers provided great opportunities for further account expansion and industry recognition.

Paul is an exceptional solution engineer with deep DevOps and cloud transformation expertise. He masterfully navigates both executive conversations and technical deep dives, creatively removing complex technical blockers, often with lots of sticky-notes, to keep opportunities moving through validation. His unique ability to provide strategic insights and granular solutions makes him an invaluable sales engineer who helped us earn the trust and opportunity to deliver technology and services to many key accounts over the years.

Paul Bruce worked with us on big accounts as a DevOps advocate. He cracked open opportunity with some of the most advanced engineering teams and helped us expand in some very large accounts. Don’t be surprised when he brings some post-its and makes friends on-site!

Between Smartbear and Neotys/Tricentis, I had the pleasure of working closely on a handful of very important customers. As Neotys worked to grow our Enterprise customer base, Paul was very integral in winning those customers confidence and ensuring their success. Paul is a very technical guy but knows how to read the room and follow-up well. This was never more apparent then when we worked with the more complicated integration demos and objection handling, this is something not every sales engineer can do well.

Paul is a friendly, approachable technical expert. He helped our sales org become audible-ready in front of new types of enterprise customer profiles and even supported new hires with one-on-ones. His training helped us improve our discovery process, seek stronger champions, and increase stickiness in accounts.

His ability to represent stages of the software lifecycle in a way we could all draw on a whiteboard further helped us to run discovery sessions and find specific challenges my sales team could address. Paul’s visualizations regularly found their way into customer-facing decks and materials because they connect my team to developers in a way we all can discuss and reason about, an invaluable aspect of effective selling.

I’ve worked with Paul for his whole tenure with SmartBear, either as a fellow sales engineer or in the same department with API line of products.

Paul started at SmartBear as a really passionate sales engineer for performance products. He quickly became an expert in load and performance testing and worked tirelessly in demoing and promoting products alongside with the account reps.

In his later role at SmartBear as API team Product Marketing Manager Paul went above and beyond producing volumes of internal and customer facing content of the highest quality. He would frequently distill really technical features to simplest easy-to-understand explanations. Paul always stayed really active in the API community and proactively worked with every department in SmartBear to greatly improve products.

Paul is one of the most dedicated people I have worked with. He really takes pride and ownership over everything he produces. He’s also really creative and his unique approach to technical challenges produces some groundbreaking ideas. He’ll be missed here at SmartBear